What is the difference between digital marketing and online marketing?

Those terms « digital » and « online » confuse many people even some beginner on the marketing field. That’s exactly what pushed us to write this article for you. So as you will be able to know the huge difference between the two kind of marketing after finishing this topic
First, Let’s start with digital marketing.
Digital marketing incorporates at the same time the online and the offline marketplace which will bring more people to your website.
It includes all from digital channels, digital devices that have use social media platforms such as Facebook, Instagram and TikTok. It allows marketers to measure the performance of their campaigns after running them.

So digital marketing its more than just using the internet since it covers many marketing techniques. Some of them do not use the internet at all. We are in the 21st century, and the technologies are exploring. That’s why I would like to share with you the most important strategies you could use:
* Games
* Content Marketing
* Video Marketing
* TV Ads
* SMS campaigns via mobile marketing
What makes successful marketers successful is they use a combination of all those marketing strategies successfully. They optimize after launching their campaigns, and they get high return on investment. or (high return on ad spend) As an example: when they spend 100 $, they get 2 k$ so it is 20 X. As you know the more you learn the more you earn. Some marketers have incredible ROI all time.
As I told you, digital marketing covers also offline field.
You may wonder here. How?
Ok, the example which I would like to share with you is about the application on your smartphone. It works with using the internet, and it is a form of digital marketing.
Online marketing
When it comes to online marketing. It depends on internet. That is why many marketers called it “internet marketing”
* Social media ads (Facebook, Instagram, Google, Bing…)
* Display Advertising (Text, Image, Shopping Ads)
* E-mail Marketing
* Search engine optimization (SEO)
* Search engine marketing (SEM)
* Pay-Per-Click (PPC)
* Content marketing
Digital marketing is part of online marketing. Since online marketing is a large field. It takes every second to get the attention of people via almost every platform, website, application…
When you look for something on google based on your keyword you will get some ads like: google search, shopping ads, display ads, YouTube ads … the same stuff for Bing ads used especially for audience network. What is more and recently, smart TV will be a sort of display networks too since it is connected to internet so it is a great opportunity for marketers.
Digital vs Online. What is the best one?
In order to make a marketing plan. I highly recommend you to use what generate you high ROI because; it does not really matter if you use the digital marketing or the online one. The definition is just technically. What you ought to do is making a strategy, making a plan.
And here before finishing this topic as a reward I offer you some powerful questions. You need to answer them for moving ahead.
What is your plan for moving to the next level?
How marketing could help you do that?
How much should you spend to get this result?

Add Comment